Semrush vs. Moz

Go beyond rankings. Get results.
Moz gives you SEO basics. Semrush brings the full digital toolkit—AI visibility, advanced SEO, content, PPC, and social—in one platform.
Let’s see how they stack up, so you can choose the one built for real marketing impact.

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How Does Semrush Compare to Moz?

Both platforms are powerful, but there are some key differences.

AI optimization	Semrush	Moz
Visibility tracking in AI tools (ChatGPT, Google, Perplexity)		Limited to Google AI Overviews
Brand sentiment analysis
Competitor AI visibility benchmarking
AI optimization recommendations
LLM prompt tracking
Keyword research & analysis
Keyword database	26.7B keywords	1.25B keywords
SERP analysis
Search intent analysis
Position tracking (including local)
SERP features analysis	49+	16
Personalized keyword metrics
Historical data	Dates back to 2012	Dates back up to five years
Technical SEO
Site audit
JavaScript rendering
Core Web Vitals
Log file analysis
Paid advertising
PPC keyword research
AI-powered ad creative generator
Competitor ad campaign analysis
PLA research
Local SEO
Listing management
Review management
Local rank tracking
GBP optimization
Social media
Social media analytics
Post scheduling
AI-powered content creation
Competitor monitoring
Link building
Backlinks database	43 trillion links	45.5 trillion links
Link profile analysis
Anchor text data
Link outreach management
Content marketing
Topic finder
Content brief generator
AI article generator
Content optimizer
Plagiarism checker
Reporting and integrations
Custom report builder
White label reports
App marketplace
Additional features
Market research
Audience research
Competitor analysis
API access
Pricing	Varies by toolkit. SEO Toolkit starts at $139.95/month.	Varies by product. Moz Pro starts at $49/month.

Note: Data as of May 2025. Notice an error in our comparison data? Please let us know.

See What You Can Do with Semrush

Semrush uncovers insights and streamlines processes to help you grow your online presence.

Track Your Brand's Visibility In AI Tools

See where and how your brand appears in AI assistants.

Semrush monitors your brand mentions across popular AI platforms like ChatGPT, Google, and Perplexity to help you understand your AI footprint and optimize for better visibility.

Track AI Visibility

Create SEO Friendly Articles with AI

Create articles that both rank well and resonate with your audience.

Find topic ideas, generate content using AI, and optimize what you create for better search performance.

Create Content

Get In-Depth Metrics for Any Keyword

Evaluate the true potential of every keyword before using it on your site.

Semrush gives you important metrics like search volume, Personal Keyword Difficulty, and search intent. So you can make data-backed decisions.

Analyze Keywords

Run a Complete SEO Audit of Your Website

Identify and fix technical issues that may be holding your site back.

Crawl your website, discover problems, and get instructions on how to fix those issues to improve your search visibility.

Audit Your Site

Create High-Quality, SEO Friendly Articles

Create articles that both rank well and resonate with your audience.

Find topic ideas, generate content using AI, and optimize what you create for better search performance.

Create Content

Start a Link Building Campaign

Find quality link prospects and reach out to them with ease.

Discover relevant backlink opportunities, reach out to them directly within a dedicated tool, and monitor your progress over time.

Build Links

Gather Advertising Intelligence

Uncover details about your competitors’ ad campaigns.

Get insights into rivals’ PPC strategies, ad copy, and landing pages across search and shopping ads. Use this data to fine-tune your own campaigns and maximize ROI.

Get Advertising Insights

Manage & Grow Your Social Media Presence

Take control of your social media efforts and build a loyal following.

Create and schedule posts, track performance, and get actionable insights to grow your audience.

Manage Social Media

Here’s why marketers love Semrush

1 / 4

“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

Casey Camilleri MarxDigital Marketing Director, Nlyte Software

“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”

Esther GiménezSenior SEO & UX Consultant, Annalect, Omnicom Media Group

“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”

Fabrizio BallariniResponsible for SEO, Wise

“When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”