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What Is a Pillar Page & How to Create One (+ Examples)
Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.Ana CamarenaJun 20, 2024
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
13 min read
Google Ads Campaign: Definition, Types, & Best Practices
Google ads campaigns provide you with a way to reach potential customers through targeted ads.Sydney GoJun 20, 2024
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Outbound Links: What Are They & Do They Help SEO?
Outbound links are hyperlinks that point from one website to another website. Learn how they affect SEO.Rachel HandleyJun 20, 2024
8 min read
Selling On Instagram: How To Boost Your Sales Today
In this article, we’ll guide you through the process of selling on Instagram and how Semrush Social can help. This post will help you tailor your content and posting schedule to reach your target audience at the right time.Irina ZelenevaJun 19, 2024
17 min read
What Keywords Are & How to Use Them
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.Rachel HandleyJun 19, 2024
7 min read
PPC Optimization: 5 Steps to Better Ad Performance
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign.Luke HarselJun 18, 2024
Editors' Choice
12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
8 min read
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Kelly LyonsDec 15, 2024
11 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaDec 04, 2024
7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselNov 27, 2024
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyNov 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
Competitor Intelligence & Research
10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.Alex LindleyJul 11, 2025
8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
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7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023