Semrush Blog | SEO, SEM, AI Search, & Content Strategy

Google NLP API Tool
What Google Trends Teaches Us About When To Trust Data

General SEO

7 min read

What Google Trends Teaches Us About When To Trust Data

Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.
Chris LewisAug 30, 2019
High-Quality Blog Content

Content

9 min read

7 Key Components of Useful and High-Quality Blog Content

High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.
Jawad KhanJul 26, 2019
How To Successfully Avoid Fake Influencers

General Marketing

7 min read

Influencer Checkup: How To Successfully Avoid Fake Influencers

It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
Tony TomovJul 12, 2019
How To Untangle the Website Architecture of a Site with 500,000+ Pages
Research: How Fashion Ecommerce Websites Generate Traffic

Ecommerce

12 min read

Research: How Fashion Ecommerce Websites Generate Traffic

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion ecommerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.
Elena KozlovaJun 26, 2019
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