Semrush Blog | SEO, SEM, AI Search, & Content Strategy

How To Use Testing To Optimize Your SERP CTR

Technical SEO

7 min read

How To Use Testing To Optimize Your SERP CTR

Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.
Manish DudharejiaAug 16, 2018
From 0-20 Million Views on Quora and How I Did It

General Marketing

7 min read

From 0-20 Million Views on Quora and How I Did It

From 0-20 Million views on Quora — and how Deepak Shukla did it. A step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible — this guide will remove the mystery of how to do it.
Deepak ShuklaAug 09, 2018
How To Use Marketing Analytics To Drive Superior Growth
How To Increase Your Click Through Rate With Emojis

General Marketing

15 min read

How To Increase Your Click-Through Rate With Emojis

I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.
Garrett MehrguthJul 09, 2018
4 UX Analysis Principles for SEOs

Technical SEO

9 min read

4 UX Analysis Principles for SEOs

What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.
Luca TagliaferroJul 06, 2018
Brand SERPs You Really Should Be Tracking

General SEO

5 min read

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.
Jason BarnardJun 07, 2018
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