Frequently Asked Questions1 min readWhat is off-page SEO?Off-page SEO is the process of building a site‘s authority through off-site activities to improve search visibility.Semrush TeamJan 10, 2025
Frequently Asked Questions2 min readWhat are SEO best practices?SEO best practices include using your primary keyword, writing high quality content, and improving UX.Semrush TeamJan 10, 2025
Frequently Asked Questions1 min readWhat is on-page SEO?On-page SEO is the process of optimizing individual pages on your website to improve their search visibility.Semrush TeamJan 10, 2025
Frequently Asked Questions1 min readWhat is keyword difficulty?Keyword difficulty is a metric that shows how difficult it is to rank for a specific search term.Semrush TeamJan 10, 2025
Frequently Asked Questions1 min readWhat is an SEO audit?An SEO audit is a detailed review of how well your website is optimized for both users and search engines.Semrush TeamJan 10, 2025
Frequently Asked Questions1 min readWhat is an example of SEO?An example of SEO is adding a keyword you want to rank for to the meta tags and content of a blog post.Semrush TeamJan 10, 2025
Link Building12 min readLink Building for SEO: A Guide to the BasicsLink building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
On-page SEO8 min readOn-Page SEO: What It Is and How to Do ItThis is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Kelly LyonsDec 15, 2024
Local SEO11 min readLocal SEO: What Is It & How to Do ItLocal SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaDec 04, 2024
Technical SEO7 min readCheck Website Accessibility: Manual Checks and Tools to Use in 2025Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselNov 27, 2024
General SEO11 min readWhat Is SEO? An Intro to Search Engine OptimizationSEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyNov 25, 2024
Keyword Research19 min readKeyword Research for SEO: What It Is & How to Do ItKeyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
Competitor Intelligence & Research10 min readWhat Is a Competitive Analysis? (with Template + Examples)Learn how to do a competitive analysis and compare your brand against your competitors.Alex LindleyJul 11, 2025
Paid Advertising8 min readBanner Ad Sizes: Choosing the Right SizeKnowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
Ecommerce6 min readWhat Is Ecommerce? How It Works & Getting StartedEcommerce is selling products and/or services online via websites and apps instead of in physical stores.Sydney GoOct 15, 2024
General Marketing6 min readWhat Is Marketing? [Simple Definition, Purpose, & Types]Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
Paid Advertising10 min readHow to Make an Ad, Step by StepA great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
Social Media8 min readHow to Find YouTube InfluencersNeed help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
Original Research & Studies8 min read10 Small Business Trends for 2025Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
News & Research7 min readWhich Companies Spend the Most on Digital Advertising? [Study]Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023