General Marketing6 min readWhat Is Marketing? [Simple Definition, Purpose, & Types]Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
General SEO11 min readWhen to Update Blog Content & Why You ShouldUpdate your blog content once every three to six months to ensure accuracy and audience satisfaction.Carlos SilvaOct 11, 2024
General Marketing11 min read89 B2B Marketing Statistics You Need to Know in 2025Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.Marilyn WilkinsonOct 09, 2024
Content9 min readWhat Is Content Marketing? [Simple Definition + Starter Guide]Content marketing is the process of creating and sharing useful content online to attract and engage users.Carlos SilvaOct 09, 2024
Keyword Research4 min readUnderstanding Keyword Competition in SEO and PPCKeyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.Rachel HandleyOct 07, 2024
Ecommerce4 min read31 Ecommerce Statistics to Know About in 2025Discover the most important ecommerce statistics you need to know about in 2025.Boris MustapicOct 03, 2024
Link Building12 min readLink Building for SEO: A Guide to the BasicsLink building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
On-page SEO8 min readOn-Page SEO: What It Is and How to Do ItThis is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Kelly LyonsDec 15, 2024
Competitor Intelligence & Research10 min readWhat Is a Competitive Analysis? (with Template + Examples)Learn how to do a competitive analysis and compare your brand against your competitors.Alex LindleyJul 11, 2025
Paid Advertising8 min readBanner Ad Sizes: Choosing the Right SizeKnowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
Original Research & Studies8 min read10 Small Business Trends for 2025Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
News & Research7 min readWhich Companies Spend the Most on Digital Advertising? [Study]Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023