Paid Advertising9 min read
PPC Keyword Research in 2025: Trends, Data & Expert Tips
Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
Paid Advertising15 min read
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
Paid Advertising6 min read
What Is Keyword Bidding? A Beginner’s Step-by-Step Guide
Keyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.
Paid Advertising8 min read
What Are Display Ads & How Do They Work?
Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
Paid Advertising6 min read
Google Display Network: What Is the GDN & How to Use It
The Google Display Network (GDN) is a group of millions websites, apps, and videos where your Google ads can appear.
Paid Advertising12 min read
How to Do a PPC Audit in 10 Steps
Maximize your ROI by auditing your PPC campaigns. Here are 10 steps to get your PPC audit started.
Paid Advertising9 min read
Google Local Services Ads: What They Are & How to Set Them Up
Learn how to set up Google Local Services Ads to get qualified leads from customers in your area.
Paid Advertising6 min read
Dynamic Search Ads: What They Are & How to Use Them
DSAs are a type of Google Ads campaign that automatically generates ad headlines and landing pages.
Paid Advertising12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.
Paid Advertising10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.