31 Top Social Media Platforms in 2025 [+ Marketing Tips]
The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.
The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
Instagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text.
We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.
Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts. If you write a lot of social media posts, you could simply guess at which ones will be seen and how much engagement you’ll get. Alternatively, you could use our simply ratio of engagement to promotional posts. By using the proper ratio of when you’re catering to your fans and when you’re advertising to them, you can get a lot more out of your social media campaign.