General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

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General SEO13 min read

What Is an SEO Company? What Do SEO Agencies Do?

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an SEO company is and what to expect from them, how to hire the best one, and what it might cost and why.

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General SEO6 min read

Looking Into SERP Volatility with Semrush Sensor

Google’s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing—with Semrush Sensor at your disposal you can use these fluctuations to your advantage.