Semrush Blog | SEO, SEM, AI Search, & Content Strategy

7 min read

How To Target the Right Keywords: Keyword Research

Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.

Melissa FachAug 01, 2020

How to use python to create influencer database

General SEO

7 min read

Crawling and Scraping for Creating an Influencer Database: Python

In this tutorial, we will use crawling and scraping to create an influencer database using Python. You can get an interactive version of the tutorial to follow along, modify the code, or later use it as a template.

Elias DabbasJul 31, 2020

Technical SEO

16 min read

Is 100/100 PageSpeed score enough? The answer is No.

This article explains why 100 PageSpeed score is not enough, and lists several interesting optimizations techniques that might help you stay ahead of your competition in terms of website performance.

Hamid SarfrazJul 30, 2020

General SEO

14 min read

Essential Expert Tips on Fixing and Avoiding Google Penalties

As Semrush recent research revealed penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it.

Anton MarchenkoJul 17, 2020

Industry News

1 min read

The Future of the Semrush Blog: Changes and Improvements

Learn about the changes coming to the Semrush blog and the new direction we are moving towards.

Oleg ShchegolevJul 14, 2020

General SEO

15 min read

SEO for Startups: 5 Steps To Build Your Online Presence

In this guide, Kevin Indig gives insight into how startups should do SEO from A to Z to acquire more users, increase brand awareness and find product-market fit faster.

Kevin IndigJul 02, 2020

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Editors' Choice

Link Building

12 min read

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Rachel HandleyJan 17, 2025

On-page SEO

8 min read

On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

Kelly LyonsDec 15, 2024

Local SEO

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Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Carlos SilvaDec 04, 2024

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Technical SEO

7 min read

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselNov 27, 2024

General SEO

11 min read

What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Rachel HandleyNov 25, 2024

Keyword Research

19 min read

Keyword Research for SEO: What It Is & How to Do It

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.

Rachel HandleyJun 25, 2024

Competitor Intelligence & Research

10 min read

What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.

Alex LindleyJul 11, 2025

Paid Advertising

8 min read

Banner Ad Sizes: Choosing the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanOct 18, 2024

Ecommerce

6 min read

What Is Ecommerce? How It Works & Getting Started

Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.

Sydney GoOct 15, 2024

General Marketing

6 min read

What Is Marketing? [Simple Definition, Purpose, & Types]

Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.

Sydney GoOct 11, 2024

Paid Advertising

10 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanSep 05, 2024

Social Media

8 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Original Research & Studies

8 min read

10 Small Business Trends for 2025

Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Average CPM for Display Ads: Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Average CPM for Display Ads: Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

5 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read

Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaDec 23, 2022