Semrush Blog | SEO, SEM, AI Search, & Content Strategy

11 min read

Content Analysis with XML Sitemaps and Python

In this guide, you will learn how to analyze the content of a website across time using their XML sitemap. And, you will learn how to extract categories, URLs, slugs, and authors using a reusable Python template for sitemap analysis, with an interactive notebook. You will also learn how to collect publishing trends by year, month, and week.

Elias DabbasMay 08, 2020

Industry News

4 min read

Google’s May 2020 Core Update: The Winners and Losers

On May 4th, 2020 Google announced that a new core update was being released. Great fluctuations have been seen with this update. See what has happened so far, and which industries seem to be SERP winners and losers.

Melissa FachMay 08, 2020

Social Media

9 min read

8 Signs of Facebook Ads Issues and How To Fix Them

Are you struggling to get the results you want with Facebook and Instagram Ads? This article will show you how to identify and fix the 5 signs of underperforming ads on Facebook. Start improving your ads performance right now.

Maria RaybouldApr 23, 2020

On-page SEO

14 min read

Are Web Push Notifications Helping or Hurting Your Site?

When used right, web push notifications can present an enormous opportunity for marketers to connect with their target audience. Find out how to use them, how often to use them, what to avoid, what tools to use, and how to track your success.

Maria KalyadinaApr 07, 2020

5 min read

Website Monetization Tactics From Experts

We had a very informative Semrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs. Google AdSense.

Melissa FachApr 02, 2020

Industry News

1 min read

The Ultimate List of Tech and Marketing Conferences & Events in 2020

We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to ecommerce, to make it easier for you to find out about events that fit your needs the most.

Aleksandra PanyukhinaMar 20, 2020

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Editors' Choice

Link Building

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Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

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On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

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Local SEO

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Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

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Check Website Accessibility: Manual Checks and Tools to Use in 2025

Technical SEO

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Check Website Accessibility: Manual Checks and Tools to Use in 2025

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselNov 27, 2024

General SEO

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What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Rachel HandleyNov 25, 2024

Keyword Research

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Keyword Research for SEO: What It Is & How to Do It

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.

Rachel HandleyJun 25, 2024

Competitor Intelligence & Research

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What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.

Alex LindleyJul 11, 2025

Paid Advertising

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Banner Ad Sizes: Choosing the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanOct 18, 2024

Ecommerce

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What Is Ecommerce? How It Works & Getting Started

Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.

Sydney GoOct 15, 2024

General Marketing

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What Is Marketing? [Simple Definition, Purpose, & Types]

Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.

Sydney GoOct 11, 2024

Paid Advertising

10 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanSep 05, 2024

Social Media

8 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Original Research & Studies

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10 Small Business Trends for 2025

Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Average CPM for Display Ads: Benchmarks by Industry [Study]

Original Research & Studies

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Average CPM for Display Ads: Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

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Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

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Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

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Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaDec 23, 2022