Semrush Blog | SEO, SEM, AI Search, & Content Strategy

6 min read

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H.

Amel MehenaouiFeb 26, 2015

General Marketing

5 min read

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.

Joshua BainsFeb 26, 2015

The 5-Step Competitor Analysis Strategy That Never Fails

Competitor Intelligence & Research

5 min read

The 5-Step Competitor Analysis Strategy That Never Fails!

Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.

Joydeep BhattacharyaFeb 09, 2015

Original Research & Studies

5 min read

Uber Case Study: Customers Should Drive Search Marketing

As more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve.

Eli SchwartzJan 29, 2015

7 Modern Marketing Frameworks Every Startup Needs To Know

General Marketing

8 min read

7 Modern Marketing Frameworks Every Startup Needs To Know

As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses.

Lloyd AlexanderJan 29, 2015

Paid Advertising

1 min read

Free Download: The Complete PPC Analytics Toolkit

Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.

Kathleen GarvinJan 23, 2015

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Editors' Choice

Link Building

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Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

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On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

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Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

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Check Website Accessibility: Manual Checks and Tools to Use in 2025

Technical SEO

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Check Website Accessibility: Manual Checks and Tools to Use in 2025

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselNov 27, 2024

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What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

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Keyword Research for SEO: What It Is & How to Do It

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.

Rachel HandleyJun 25, 2024

Competitor Intelligence & Research

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What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.

Alex LindleyJul 11, 2025

Paid Advertising

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Banner Ad Sizes: Choosing the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanOct 18, 2024

Ecommerce

6 min read

What Is Ecommerce? How It Works & Getting Started

Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.

Sydney GoOct 15, 2024

General Marketing

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What Is Marketing? [Simple Definition, Purpose, & Types]

Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.

Sydney GoOct 11, 2024

Paid Advertising

10 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanSep 05, 2024

Social Media

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How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2025

Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Average CPM for Display Ads: Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Average CPM for Display Ads: Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

5 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read

Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaDec 23, 2022