Semrush Blog | SEO, SEM, AI Search, & Content Strategy

4 min read

The Ultimate Hreflang Guide for Dummies

With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.

Martin KuraJan 21, 2015

Analytics

7 min read

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.

Vladimir PonikarovskyDec 04, 2014

Technical SEO

6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate.

Amel MehenaouiDec 03, 2014

Technical SEO

7 min read

How To Perform a Quick SEO Audit with Semrush

Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.

M.J. CachonDec 01, 2014

Paid Advertising

2 min read

How To Find Cheap Keywords for Your AdWords Campaigns

Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.

Elena DryaminaOct 07, 2014

General Marketing

2 min read

5 Ways To Use Semrush for Your Business

Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.

Rocco Alberto BaldassarreSep 19, 2014

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Editors' Choice

Link Building

12 min read

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Rachel HandleyJan 17, 2025

On-page SEO

8 min read

On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

Kelly LyonsDec 15, 2024

Local SEO

10 min read

Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Carlos SilvaDec 04, 2024

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Technical SEO

7 min read

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselNov 27, 2024

General SEO

11 min read

What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Rachel HandleyNov 25, 2024

Keyword Research

19 min read

Keyword Research for SEO: What It Is & How to Do It

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.

Rachel HandleyJun 25, 2024

Competitor Intelligence & Research

10 min read

What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.

Alex LindleyJul 11, 2025

Paid Advertising

8 min read

Banner Ad Sizes: Choosing the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanOct 18, 2024

Ecommerce

6 min read

What Is Ecommerce? How It Works & Getting Started

Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.

Sydney GoOct 15, 2024

General Marketing

6 min read

What Is Marketing? [Simple Definition, Purpose, & Types]

Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.

Sydney GoOct 11, 2024

Paid Advertising

10 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanSep 05, 2024

Social Media

8 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2025

Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Average CPM for Display Ads: Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Average CPM for Display Ads: Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

5 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read

Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaDec 23, 2022